Discussion questions

1. What factors should be considered when choosing a unique direction for a hemp-based business within the value chain?

2. How does hemp cultivation positively impact soil, biodiversity, and carbon sequestration, and how can these benefits be communicated to consumers?

3. What are the challenges of ensuring the sustainability of hemp products, such as hemp clothes or cosmetics, and how can they be addressed?

4. How do cooperatives and participatory economics contribute to a sustainable business model, and how might they apply to the hemp industry?

5. Explain the role of the B Corp certification in promoting sustainability in businesses, and how can hemp companies benefit from this model?

6. What is the concept of Product-as-a-Service (PaaS), and how could it be applied in the hemp industry to promote sustainability and long-term product use?

7. What are the key principles of Circular Economy and Green Supply Chain Management, and how can they be integrated into a hemp business to enhance sustainability?