Discussion questions

1. Why is strategic communication essential for addressing historical misconceptions and stigma associated with industrial hemp?

2. What role does education play in marketing hemp products to different audiences, such as policymakers, industrial buyers, and consumers?

3. How can a company build a unique and credible brand identity in a crowded hemp market?

4. How can marketing strategies be used to navigate regulatory complexities and advocate for favourable legislative environments in the hemp industry?

5. Why are feedback loops and performance analysis important for refining marketing strategies in the hemp sector?