Self-assessment tasks

a. Create a detailed marketing plan for a hypothetical hemp-based product (e.g., hempcrete, textiles, or biodegradable packaging). Include strategies for audience segmentation, integrated marketing communications, and leveraging digital marketing tools like SEO and social media.

b. Design a communication campaign to educate stakeholders (e.g., legislators or consumers) about the benefits of hemp products and the importance of supportive regulations. Include key messages, target audiences, and the communication channels you would use.