Self-assessment tasks

a. Create a brief report that outlines the regulatory process for bringing CBD-infused food products to market in the European Union. Explain the steps manufacturers must take, including the novel food authorization process, and discuss any potential roadblocks in navigating this complex regulatory framework.

b. Develop a marketing campaign plan for a new CBD skincare product (e.g., a CBD-infused hand cream). The campaign should focus on educating consumers about the benefits of CBD for skincare while adhering to regulatory guidelines. Your plan should include key messaging, promotional strategies, and methods for ensuring compliance with labelling and health claims regulations.